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Retro 5 & Diner chain looks to grow

Retro 5 & Diner chain looks to grow

Bob Watson, owner of the 5 & Diner restaurant chain, is hoping to tap into customer nostalgia as he relaunches the retro restaurant chain.

5 & Diner began serving classic diner food — burgers, fries, shakes, meat loaf, pot roast, turkey dinners and eggs — in Phoenix, Ariz., in 1989, in a setting reminiscent of the ’50s and ’60s. The jukeboxes play music from the era and the restaurants are decorated with Elvis Presley, James Dean and Marilyn Monroe paraphernalia.

The average check is just over $10, and no alcohol is served.

Watson is a veteran of the contract feeding sector who previously led the hospitality management firm LPM Holding Company. He and his wife and business partner, Laurie Watson, got involved with 5 & Diner in 2006, when they opened a franchise in Worcester, Mass.

Soon after, the original franchisor decided to sell the business.

“So we negotiated with him and bought it in 2008,” Bob Watson said.

They also bought the original flagship restaurant in Phoenix as part of the deal, while the other 10 units are franchised.

Now Watson is looking to expand the concept with some reengineering.

Although seven of the 12 units currently are in the Phoenix area, Watson is concentrating the chain’s expansion on the East Coast, particularly New York, New Jersey and Pennsylvania, which he says are the diner capitals of the world.

“We think it will do well in that marketplace,” he said.

But he also knows that with an average unit sales volume of $1.1 million, spending $1 million to build a freestanding unit makes for a difficult business proposition.

“But if you can spend $400,000 to $500,000 and locate in a shopping center, that can be a decent living for a family,” he said.

Watson said he’s following the example of Five Guys Burgers and Fries in aiming for inline restaurants rather than freestanding units. And he doesn’t see much competition in the nostalgic diner space.

“Johnny Rockets is cool,” he said of the 237 unit diner-themed family-dining chain, “but it has a very limited menu. We’re a real diner.”

5 & Diner’s best selling item is the Big Bopper hamburger, made with two half-pound beef patties. The pot roast and Cadillac meat loaf are also popular. The latter is topped with a molasses glaze, chopped bacon, chopped mushrooms and onion straws.

Watson added that the timing is right for a throwback diner.

“I didn’t have a lot to worry about in the [early] ’60s. It was a good time in America. And we hear all the time from customers that they really do feel like they’re going back to the ’60s,” he said.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.


12 Cool Retro Bathroom Ideas That Will Work for Your Modern Home

Modern and farmhouse bathrooms have been wildly popular as of late, but if you’re feeling a little burnt out by clean lines, rustic beams, and super sleek materials, a retro bathroom might be a worthy style contender for your home. So forget the shiplap and shiny chrome finishes and instead set your sights on throwback design ideas that’ll make your bathroom unique and vintage-inspired—yet still fitting for a more updated home.

In order to truly remodel your bathroom into a retro wonderland, you have to consider everything from the lighting and paint to fixtures and hardware. You also have to be cognizant of the line between nostalgia and kitsch, that is, if you aren’t looking for a fully old fashioned vibe. If black-and-white checkered tiles from the 󈧶s aren’t quite your thing, swapping them out for an option in a more subtle colorway might make your space look less like a diner. If you prefer a 1920s spin, you can simply add one or two Art Deco sconces to give you just a touch of Great Gatsby style—as opposed to a full-blown prohibition speakeasy feel. 

No matter the style you respond to or decade you select as your inspiration, there’s a way to make a retro look work in your space. Below you’ll find all the inspiration you need to create a bathroom that’ll transport you back in time whenever you set foot in your space.